Hyderabad, Sep 25 : Turning up the heat on the growing running community in Hyderabad, Nike has opened the doors to its largest running destination store in the city of nearly 8 million people. Through the 4000-square-feet store in the premium neighborhood of Jubilee hills, Nike aims to help runners to perform better with its latest technologies in running footwear, apparel and gear.
Apart from Nike’s running innovations, the store will also provide consumers with gait analysis performed by trained staff, enabling runners to choose the best footwear in order to reduce injuries.
“Nike’s heritage is embedded in the sport of running and our relentless commitment to innovate and provide athletes with the best products is central to the new Hyderabad store experience,” said Avinash Pant, Marketing Director, Nike India Pvt. Ltd. “There is a strong and dedicated community of runners in the city and we hope that this new store will rapidly become a hub for everyone to enjoy running.”
The store also provides consumers with a central hub to experience Nike’s innovative Nike+ running app that combines music, personal coaching and fitness networking. Nike+ gives instant feedback about an individual’s workout, tracking information like distance, pace, time and calories burned. The Nike+ experience gives runners of all levels a personal coach and a supportive community to go faster and farther.
Nike’s latest store at Jubilee hills will also showcase innovative footwear, apparel and equipment range from across other sports such as football, cricket, athletic training, basketball, tennis etc. Products within the Nike store are arranged by sports categories to provide consumers an easy access.
Nike Athletes Gourmangi Singh and Joshna Chinappa were present at opening of the store to interact with consumers who had queued up to meet their favourite athletes. INN